How do we do it?
Learn more about Data Genomix's data-driven process for developing a successful digital marketing strategy.
A process that works, proven by conversions.
Data Genomix is a firm that executes a proven process for digital marketing success with insights, targeting, creative concepts, and plans to convert customers to your services and products.
Discover
We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.
Identify
We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.
Motivate
Content development is a reflection of your unique brand and what we’ve learned about your refined audience. Intentional content will motivate your audience to convert.
Convert
Every step of the DG process is to get your target audience to whatever conversion goal you have. As we learn from your audience, your strategy will adapt to convert more.
Discover
We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.
Identify
Your customers are the main focus. We’ll identify the who, what, where, when, and why to meet your customers where they are and craft custom lists.
Motivate
Convert
A strategic approach that works.
Data Genomix is a firm that executes a proven process of success.
Through research, audience analysis, creative & content testing, hyper-targeting, and strategic insights we make your goals a reality.
Discover](/content/process#w-tabs-0-data-w-pane-0/index.html)
Identify](/content/process#w-tabs-0-data-w-pane-1/index.html)
Motivate](/content/process#w-tabs-0-data-w-pane-2/index.html)
Convert](/content/process#w-tabs-0-data-w-pane-3/index.html)
Discover
We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.
Identify
We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.
Motivate
Content development is a reflection of your unique brand and what we’ve learned about your refined audience. Intentional content will motivate your audience to take desired actions.
Convert
Strategy guided by data
Your targeted campaign will move people through the digital conversion funnel with a process that’s a coordinated effort between data analysis, audience identification, content development, and paid advertising.
Develop
Audience segmentation is developed considering what’s learned in discovery. Content is developed to inspire audiences to seek more information that will eventually lead to conversion. Detailed A/B testing is launched to create the most effective campaign.
Discover
The DG data nerds will conduct data analysis to understand your brand and its consumers. This includes analyzing the competitive landscape to best position your brand. Quantitative research will be conducted to set realistic campaign expectations. Strategic goals are specifically defined to prove the success of your campaign.
Deploy
Every step of the process was to get you here, to the launch of your specialized digital campaign. The more you know, the more you can work to improve. We’ll constantly conduct campaign optimization. The DG team will give ongoing content feedback to create an agile strategy that will only get better with time.
Discover
Making decisions based on facts, within the context of our professional experience. Striving for intellectual growth, with a focus on honesty and integrity. Maintaining a thoughtful, reasoned and open-minded approach to our work.
Temperance
Maintaining self-control, regardless of the inevitable ups and downs of daily life. Performing our duties with a disciplined, methodical and practical approach. Acting with moderation and humility under all circumstances. What are our values and what does authenticity in these values look like?
Courage
Having the strength to do the right thing, especially when times are tough. Exhibiting moral fortitude at all times, even when no one is watching. Living by our principles, with an attitude of positive resilience.
Justice
Demonstrating fairness to all stakeholders, including our shareholders, customers, co-workers and communities. Keeping our promises to others, inside and outside of the organization. Respecting the importance of all people, in an authentic and compassionate manner.
How we target the right audience
By using our patented social media targeting and advertising system to communicate exclusively with the right people, Data Genomix’s team of data nerds is able to refine your target audience to help you attract higher quality leads, convert more clicks to customers, and increase name recognition.
The DG team scales up to support your goals and runs hands-on, agile strategic campaigns for organizations to help convert customers. Your marketing strategy will intentionally focus on reaching customers in the most effective way to make your budget work its hardest for you.
DG develops niche digital marketing solutions for diverse verticals including public relations, non-profit, political marketing, job recruiting, consumer brands, and so many others. With expertise in Facebook Business Manager, social media advertising, Google Ads, programmatic display, and beyond we’ll develop a multi-channel plan to solve your needs.
Discover
We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.
Identify
Your customers are the main focus. We’ll identify the who, what, where, when, and why to meet your customers where they are and craft custom lists.
Motivate
Convert
Let's get to know each other
Get in touch with us and let’s find out more about how we can help you reach your digital marketing goals.